Over the last few decades Laird has expanded its focus on Applejack to become a broadly diversified spirits supplier. Laird’s portfolio includes both domestically produced products, such as Laird’s Blended Applejack and Banker’s Club Bourbon, as well as a growing line of selected imported brands from around the world, such as Casoni Limoncello, UVIX Italian Vodka and Mazzetti d’Altavilla Grappa. The Laird portfolios of brands are sold on a national basis through a vast network of distributors.

The company's success is based on the fact that it is large enough to market brands aggressively in the United States, yet small enough to care about every brand and be responsive to the needs of every customer. Laird’s is committed to supporting its current portfolio of brands, while continuing to diversify by adding new products. Throughout its product line, Laird offers a competitive advantage by emphasizing unique characteristics like extra aging, superior quality, and time-honored craftsmanship. Whether it’s Laird’s signature Applejack or a Gin,or Banker’s Club Bourbon, Laird’s products enjoy heritage, history and an unexcelled reputation.